What's Online

Check out the new Foursquare network which allows brick-and-mortar businesses to track visitor behavior the same way online businesses have become accustomed to doing with website stats. Here is an article on the service that is worth the read: Foursquare Introduces New Tools for Businesses.

Combining the Foursquare service with website and email promotions, as well as Twitter promotions and CRM data integration, seems like a great new marketing tool for businesses that serve an on foot clientele. This benefits the customer too, as businesses can more specifically cater to their needs and offer them promotions they are likely to value.

I am going to be looking into ways to bring the Foursquare data into CRM databases (SalesForce.com, etc.) in the coming days and invite input from anyone who has already researched the subject.

Labels: marketing, social_media