Chatter brings secure social media into SalesForce.com
“Why do I know more about strangers on Facebook than my own employees?” asked SalesForce.com CEO Mark Benioff last week at Dreamforce '09.
Chatter is SFDC's answer to the business need for real time communication within dispersed groups that all happens within a private, secure, company environment. With Chatter, which will become a standard feature of all editions of SFDC early next year, every company employee will be able to create a profile highlighting their areas of expertise, publish status updates of what they're working on , and view updates of not only other staff's status but also events within the CRM portion of SFDC. Users won't all have to have CRM licenses to access Chatter, including the updates related to events within the CRM part of the system, which does require a SFDC license for record access.
I can definitely see how many companies will benefit from having this sort of collaborative tool. I can recall years ago when I was doing quality control at a large international company and would often wonder who to go to for information I needed to confirm whether data I was seeing was correct or not. It would have been great to be able to search profiles for expertise and work functions. There was also the one day each month where I was buried deep in number crunching and needed people in several roles to be super available to respond promptly to critical inquiries from me during that time, while others needed to basically not ask anything of me on those days. I would have loved to have been able to just put in my status update that it was "processing day" and to have trained everyone I worked with to know what that meant and how to respond. I could go on and on about the potential I see, just as I personally find plenty of good use for Facebook and Twitter in staying coordinated with important people in my personal life and informed of significant, but not quite email worthy events in their lives.
Chatter will also be available to non-CRM users of the Force.com platform within the version that is at the $50/user/month price point. It will of course provide no insight into CRM record events, since there are no CRM objects in that edition.
Chatter is SFDC's answer to the business need for real time communication within dispersed groups that all happens within a private, secure, company environment. With Chatter, which will become a standard feature of all editions of SFDC early next year, every company employee will be able to create a profile highlighting their areas of expertise, publish status updates of what they're working on , and view updates of not only other staff's status but also events within the CRM portion of SFDC. Users won't all have to have CRM licenses to access Chatter, including the updates related to events within the CRM part of the system, which does require a SFDC license for record access.
I can definitely see how many companies will benefit from having this sort of collaborative tool. I can recall years ago when I was doing quality control at a large international company and would often wonder who to go to for information I needed to confirm whether data I was seeing was correct or not. It would have been great to be able to search profiles for expertise and work functions. There was also the one day each month where I was buried deep in number crunching and needed people in several roles to be super available to respond promptly to critical inquiries from me during that time, while others needed to basically not ask anything of me on those days. I would have loved to have been able to just put in my status update that it was "processing day" and to have trained everyone I worked with to know what that meant and how to respond. I could go on and on about the potential I see, just as I personally find plenty of good use for Facebook and Twitter in staying coordinated with important people in my personal life and informed of significant, but not quite email worthy events in their lives.
Chatter will also be available to non-CRM users of the Force.com platform within the version that is at the $50/user/month price point. It will of course provide no insight into CRM record events, since there are no CRM objects in that edition.
Labels: CRM, social_media
posted by Dutton at
1:28 PM
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