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I just came across the below article that I enjoyed so much I decided to repost it here for your enrichment as well. I am also seeing social CRM as the wedding of two powerful concepts to deliver a business success solution in the most economical and effective way currently available. Bill makes some excellent points:

"Social CRM - The Start of Social Selling - Learn It! By Bill Rice

Has CRM software gone Social too? Jeremiah Owyang, a Forrester Research analyst and author of Web-Strategist.com, believes twitter future could be a Social CRM.

There is no question that Twitter's popularity is growing over night with thousands of people and companies joining daily. Many companies have taken notice of the growing number of people on twitter and recognizing it can be a way to connect to customers and grow their business's. These companies are joggling around Twitter and wondering how to implement this tool into the business plan. The concept of Twitter being used as a CRM is very fitting and presents itself well to many companies!

This concept is a long way from the discussion people are having about what a big waste of time Twitter, Facebook, and other like social networks are. This is the third time in less than a weak I have come across discussions of this concept. That being Social Selling!

Sales is inherently about relationships, building trust, and referrals. The familiarties that the Twitter world would know as they are following, friending, and retweeting? Yes! These concepts are what builds sales! It was only a matter of time before social media became a sales tool.

Social networking will become a natural part of CRM software, and faster than most think. This is not happening because of companies like Salesforce.com are sticking it into their software. No, simply because that is the why consumers are shifting how they communicate online and because consumers want to be contacted in this way.

The time for companies and their sales force to start adapting to the new way to approach sales has started. Get your sales team building more trust and improving the relationships they have with your consumer. This result will always lead to an increase in sales and more referrals that companies can build upon! If you are in sales, it is time to get your social CRM software and start Social Selling!

Here are some keys to get you started!

* Get on Twitter and Facebook--build an audience
* Be natural. This attracts people that will want to buy from you
* Monitor and be responsive to requests you can help with
* Get all your existing clients into your social network

Do you agree with the effect that Social Networking is shifting the way we should approach Sales? If so what else should the new class of social sales people be doing?

Raise your sales performance with Lead Management Software. Use Social CRM to start Social Selling!

Article Source: Social-CRM---The-Start-of-Social-Selling---Learn-It

Labels: CRM, Guest Bloggers, social_media